Effective Date: October 2, 2026

Business Name: Lover's Lens

Website: https://www.loverslens.co.uk/

Contact Email: loverslensbynati@gmail.com

Lover's Lens ("we", "us", "our") is committed to protecting and respecting your privacy. This policy explains how we collect, use, store, and safeguard your personal information when you visit our website, contact us, or engage our wedding photography services.

For the purpose of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, Lover's Lens acts as the Data Controller.

1. Information We Collect

We may collect and process the following categories of personal data:

  • Contact Information: Name, email address, phone number, and postal address.

  • Event Details: Wedding date, venue addresses, event schedules, and key contacts (e.g., wedding planners, bridal party details).

  • Payment & Transaction Data: Invoicing details, payment records, and bank transfer information (we do not store credit card details directly).

  • Visual Imagery: Digital photographs and video footage taken during your event, which may include images of you, your partner, guests, and vendors.

  • Technical & Analytics Data: IP address, browser type, device information, and website usage details collected automatically via cookies (if applicable).

2. How We Collect Your Data

We collect data through:

  • Contact forms, inquiry emails, or direct communications.

  • Signed client contracts and questionnaire forms.

  • Photography services conducted at your event.

  • Automated website tracking tools (e.g., Google Analytics, essential web cookies).

3. Lawful Basis for Processing Data

Under the UK GDPR, we rely on the following legal bases to process your data:

  • Contractual Necessity: Processing is required to perform our contract with you (e.g., communicating about your wedding, delivering online galleries, invoicing).

  • Legitimate Interests: Processing is necessary for our legitimate business interests, such as marketing our photography services, maintaining business accounting, and operating our website securely.

  • Legal Obligation: Processing is necessary to comply with legal requirements (e.g., tax records and financial regulations under HMRC).

  • Consent: Where you have explicitly given consent (e.g., subscribing to a newsletter or agreeing to the publication of specific images where sensitive contexts apply).

4. How We Use Your Personal Data

We use your information for the following purposes:

  • To respond to inquiries, provide quotes, and confirm bookings.

  • To deliver wedding photography services and online photo galleries.

  • To issue invoices, process payments, and maintain accounting records.

  • To market our portfolio on our website, social media channels, and print promotional materials (subject to model release terms in our client contract).

  • To comply with statutory accounting and legal obligations.

5. Image Rights and Guest Privacy

As a wedding photography business, image capture is central to our services.

  • Client Photographs: Imagery collected at weddings is processed primarily to fulfill our contract with you.

  • Portfolios & Marketing: We regularly feature selected event imagery in our portfolio, blog, social media, and competition entries. Clients may request restrictions on publicity prior to the event.

  • Guest Images: Photography at events takes place under our legitimate interest to document the wedding as contracted by the couple. Guests who wish to have a specific image removed from a public online gallery may contact us directly.

6. Data Sharing and Third-Party Processors

We respect your privacy and will never sell your personal data. We only share necessary data with trusted third-party service providers (Data Processors) who support our business operations, such as:

  • Online Gallery Providers: (e.g., Pic-Time, Pixieset) to deliver final image sets securely.

  • Client Management Systems (CMS): (e.g., Dubsado, Studio Ninja) for contract management and scheduling.

  • Website Hosting & Analytics: Web hosting providers and web analytics services.

  • Accounting & Professional Services: Accountants, legal advisors, and tax authorities (HMRC).

All third-party processors are required to handle your data in compliance with UK data protection laws.

7. International Data Transfers

Some of our third-party software providers (e.g., web host, gallery platforms) may be located outside the UK or the European Economic Area (EEA). Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection by verifying that appropriate safeguards—such as standard contractual clauses (SCCs) or adequacy decisions—are in place.

8. Data Retention

We retain your personal data for as long as necessary to fulfill the purposes for which it was collected:

  • Contract & Communication Data: Kept for up to 7 years following the completion of service to comply with UK tax (HMRC) regulations and dispute resolution.

  • RAW and Edited Photography Files: Archival RAW files and high-resolution JPEG deliverables are retained according to the terms outlined in your client agreement (typically archived for a set timeframe post-delivery).

  • Website Inquiries: Unconverted inquiry data is periodically reviewed and deleted.

9. Your Rights Under UK GDPR

Under UK data protection law, you have specific rights regarding your personal data:

  • Right of Access: You have the right to request a copy of the personal data we hold about you.

  • Right to Rectification: You can request that we correct inaccurate or incomplete data.

  • Right to Erasure ("Right to be Forgotten"): You can request that we delete your personal data where there is no compelling reason for its continued processing.

  • Right to Restrict Processing: You can ask us to suspend processing your personal data under certain conditions.

  • Right to Data Portability: You can request a copy of your data in a structured, machine-readable format.

  • Right to Object: You have the right to object to processing based on legitimate interests or direct marketing.

To exercise any of these rights, please contact us at loverslensbynati@gmail.com.

10. Cookies

Our website uses cookies to distinguish you from other users, optimize user experience, and analyze site traffic. You can manage or block cookies through your browser settings at any time.

11. Complaints and Contact

If you have any questions about this Privacy Policy or wish to make a complaint regarding how your personal data is handled, please contact us at:

Lover's Lens

Email: loverslensbynati@gmail.com

Location: Surbiton, UK

You also have the right to lodge a complaint with the UK data protection supervisory body:

Information Commissioner’s Office (ICO)

Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

Website: https://ico.org.uk

Helpline: 0303 123 1113

PRIVACY POLICY